WHY BE A GUEST BLOGGER?
A guest blogger is quite literally someone who posts an article on a blog which is not their own. The incentive for doing this is to get backlinks to increase their own search engine rankings. The more backlinks coming into your website or web page the better. So offering guest blogging as a service is a good way of increasing your link building campaign.
Guest Blogging increases the amount of traffic to your site which obviously increases the chance of potential customers. It’s a free way to promote your company. Anyone can buy traffic using methods such as Pay-Per-Click, and that is what you get..traffic, with Guest Blogging that traffic already has an audience. When you post a blog on another users blog page you are in theory acquiring their traffic, and if your blog is interesting and informative they are more than likely to view your personal site and your social networking sites. Generating traffic this way is easy and invaluable.
Think of Guest Blogging as a networking tool. The new audience will help promote your services and products.
You may even find that you become a better writer in the process. You can find out what works and what doesn’t, and hopefully reap the rewards in the future.